BEHR Process LLC Revamps Ford F-150 Interiors with Premium Dash Trim Kits

Livonia, MI – October 26, 2023 – BEHR Process LLC, a leading innovator in automotive interior trim solutions, is excited to announce the launch of its new line of premium dash trim kits specifically designed for Ford F-150 trucks. Based in Livonia, Michigan, BEHR has been quietly powering the look and feel of many vehicle interiors for years, and now they’re bringing that same quality and attention to detail directly to F-150 owners. For those unfamiliar, BEHR Process LLC isn’t a household name in the way Ford or GM are, and that’s by design. They’re the experts behind the scenes, the company that many major auto manufacturers rely on to develop and produce the high-quality interior components that make a vehicle feel truly premium. Based at 17450 College Parkway, BEHR specializes in advanced thermoforming and extrusion processes, creating durable, visually appealing, and precisely-fit interior parts. They’ve been serving the automotive industry for a long time and are known for their commitment to quality and innovative designs. You can reach them at 847-888-7697 if you have any questions. So, what’s the big deal with these new F-150 dash trim kits? Let’s face it, the F-150 is the workhorse of America. It gets put through the paces – hauling, towing, driving through all kinds of conditions. Often, the interior can start to look a little…well, used. Scratches, fading, and just general wear and tear can quickly make even the toughest truck feel a little less special. That's where BEHR comes in. These aren’t some flimsy stick-on decals. We're talking about meticulously crafted trim pieces, designed to seamlessly integrate with the existing F-150 interior. They’re made using a robust thermoplastic olefin (TPO) material, which basically means they’re built to last. TPO is incredibly durable – it’s resistant to cracking, fading, and scratching, even under harsh conditions. It’s the same kind of material you’ll find used in many high-end vehicle interiors, so you know it's tough stuff. “We saw a real opportunity to elevate the F-150 interior,” says a BEHR Process LLC representative. “Truck owners take pride in their vehicles. They want something that looks good, but also holds up to the demands of daily use. We’ve spent months perfecting the fit and finish of these trim kits, ensuring they’re a perfect match for the F-150's dashboard.” What does the kit include? The BEHR F-150 dash trim kit isn’t a one-size-fits-all solution. They understand that different F-150 models and trim levels can have slightly different interior layouts. That’s why they’re offering kits tailored to specific year ranges and configurations. Generally, the kits cover key areas of the dashboard that are prone to wear and tear. This typically includes: Center Console Trim: This piece often gets a lot of contact, so it's a prime spot for scratches. The BEHR trim piece provides a protective layer and instantly upgrades the look. Instrument Panel Accents: Adding trim around the instrument cluster gives the dashboard a more polished, finished look. Door Handle Bezels: Small details like door handle bezels can make a big difference. The BEHR trim pieces add a touch of sophistication. Air Vent Rings: These rings can easily become scuffed or faded. The BEHR trim pieces restore their original luster. Steering Wheel Trim (Select Kits): Some kits also include trim for the steering wheel, adding a cohesive look throughout the interior. Why choose BEHR over other options? There are plenty of aftermarket trim kits available for the F-150. So, what makes the BEHR kit stand out? It really comes down to a few key things: Quality Materials: The TPO material is significantly more durable than many of the plastics used in other trim kits. It's designed to withstand years of use without cracking or fading. Precise Fit: BEHR leverages its advanced manufacturing capabilities to ensure a perfect fit. The trim pieces are designed to seamlessly integrate with the existing dashboard, with no gaps or misalignments. They aren’t just “stuck on” – they look like they belong there. Easy Installation: Most of the trim pieces are designed to be easily installed with pre-applied adhesive backing. You don't need any special tools or professional help. They provide clear instructions to make the process as straightforward as possible. Designed and Made in the USA: BEHR Process LLC is proud to be a US-based manufacturer. This means you’re supporting American jobs and getting a product made to the highest standards of quality. Variety of Finishes: While focusing on a sophisticated aesthetic, BEHR offers a selection of finishes to complement your F-150’s interior. Options typically include carbon fiber, brushed aluminum, and wood grain patterns. Availability and Pricing The BEHR F-150 dash trim kits are available now through select automotive retailers and directly from the BEHR Process LLC website (details coming soon – check their website for updates). Pricing varies depending on the kit configuration and finish chosen, but typically ranges from $150 to $300. “We’re confident that F-150 owners will love the look and feel of these trim kits,” says the BEHR representative. “It’s a simple, affordable way to upgrade your truck’s interior and protect it from wear and tear. We're really focusing on delivering a premium experience that F-150 owners deserve." About BEHR Process LLC: BEHR Process LLC is a leading automotive interior trim solutions provider, specializing in advanced thermoforming and extrusion processes. Based in Livonia, Michigan, BEHR partners with major automotive manufacturers to develop and produce high-quality interior components. With a commitment to innovation, quality, and customer satisfaction, BEHR is dedicated to enhancing the driving experience for vehicle owners worldwide. You can reach them at 17450 College Parkway, Livonia, MI, 48152-2300, or by phone at 847-888-7697.