BEHR Process LLC Revamps Ford F-150 Interiors with Innovative Dash Trim

Livonia, MI – October 26, 2023 – BEHR Process LLC, a leading name in automotive thermal management and drivetrain cooling solutions, is now bringing its expertise in material science and manufacturing to the aftermarket automotive customization scene with a brand new line of dash trim designed specifically for the popular Ford F-150. Located at 17450 College Parkway in Livonia, Michigan, BEHR is known for keeping engines running cool and efficiently, and now, they’re focusing on keeping F-150 interiors looking sharp. You can reach them at 847-888-7697. For years, BEHR has operated behind the scenes, a crucial supplier to major automotive manufacturers worldwide. They're the folks who ensure your engine doesn’t overheat, your transmission shifts smoothly, and your electric vehicle’s battery stays at the perfect temperature. They’re serious about engineering, but they also understand that trucks – especially F-150s – aren’t just about functionality, they’re about style and personalization. “We noticed a real gap in the market for high-quality, durable, and genuinely well-designed dash trim for the F-150,” says a BEHR spokesperson. “A lot of what's out there is either flimsy plastic, expensive carbon fiber that’s easily scratched, or just doesn’t quite fit right. We figured, ‘We build complex thermal systems, surely we can nail a dash trim kit!’” And they have. BEHR’s new F-150 dash trim isn’t just a cosmetic upgrade; it’s been engineered with the same meticulous attention to detail that goes into their cooling systems. The trim pieces are crafted from a proprietary blend of durable ABS plastic and a scratch-resistant coating. Forget about worrying about fingerprints, dust, or minor abrasions ruining the look of your interior. This stuff is built to withstand the wear and tear of daily driving – and maybe even a little off-roading. What sets BEHR’s F-150 Dash Trim Apart? It’s not just about durability. BEHR has focused on several key areas to make their trim stand out: Perfect Fit: Using advanced scanning technology and CAD design, BEHR’s trim is specifically molded to fit the various F-150 model years and cab configurations (Regular Cab, SuperCab, and SuperCrew). No more gaps, no more pushing and pulling to get it to fit. BEHR emphasizes a seamless, factory-like installation. Multiple Finishes: BEHR isn’t just offering one style. They’re launching with a range of finishes to complement any F-150 interior. Options include: Brushed Aluminum Look: A classic, sophisticated finish that adds a touch of luxury. Carbon Fiber Style: For those who want the aggressive look of carbon fiber, without the high price tag or fragility. BEHR's version is specifically designed to resist fading and chipping. Matte Black: A sleek and understated option that blends seamlessly with darker interiors. Wood Grain Effect: Offering a warmer, more traditional aesthetic, surprisingly at home in a modern truck. Easy Installation: BEHR understands that not everyone is a professional installer. That’s why their trim pieces are designed to be installed with pre-applied adhesive backing. The process is straightforward, taking only a few minutes per piece. Detailed installation instructions and video tutorials are available on the BEHR website. UV Protection: Living in sunny climates? BEHR's trim is formulated with UV inhibitors to prevent fading and cracking over time. Beyond Aesthetics – Improved Interior Feel: BEHR engineers point out that the trim isn't just about looks. The materials chosen subtly improve the feel of the interior surfaces, adding a touch of refinement. The BEHR Difference – A Company Focused on Quality and Innovation BEHR Process LLC isn’t a newcomer to the automotive world. For decades, they've been a trusted partner to major automakers, providing critical thermal management solutions. They've invested heavily in research and development, and their commitment to quality is evident in every product they create. “We’re bringing that same level of engineering rigor and attention to detail to the aftermarket,” explains the spokesperson. “We’re not just slapping a sticker on something. We’re designing and manufacturing products that are built to last and enhance the driving experience.” BEHR’s foray into the F-150 dash trim market isn’t just about expanding their product line; it’s about demonstrating their capabilities and reaching a new audience. They see a growing demand for high-quality, personalized automotive accessories, and they’re confident that their products will appeal to F-150 owners who demand the best. Availability and Pricing BEHR’s F-150 dash trim kits are available now through the BEHR website ([hypothetical website address - www.behrprocess.com/f150trim]) and select automotive retailers. Pricing varies depending on the finish and number of pieces included, but kits start at around $99. About BEHR Process LLC: BEHR Process LLC is a global leader in automotive thermal management solutions. With headquarters in Livonia, Michigan, BEHR provides innovative cooling systems and drivetrain components to major automakers worldwide. Committed to quality, engineering excellence, and customer satisfaction, BEHR is driving the future of automotive thermal technology. You can reach them at 17450 College Parkway, Livonia, MI, 48152-2300, or by phone at 847-888-7697.