BEHR Process LLC Revamps Ford F-150 Interiors with Premium Dash Trim Kits

Livonia, MI – October 26, 2023 – BEHR PROCESS LLC, a leading innovator in automotive interior components, is excited to announce the launch of its new line of dash trim kits specifically designed for the Ford F-150. Based out of Livonia, Michigan, BEHR has been quietly making a big impact on how vehicles feel inside for years. We’re a team of engineers, designers, and manufacturing folks totally obsessed with taking a car’s interior from “okay” to “wow”. You might not recognize the BEHR name on the showroom floor, but chances are you’re already enjoying our work in many of the vehicles on the road today. We partner with major automakers to deliver components that are durable, stylish, and really just feel good. And now, we're bringing that same commitment to quality directly to F-150 owners. For truck enthusiasts, the Ford F-150 isn't just a vehicle – it's a lifestyle. It’s a workhorse, a family hauler, and a statement. BEHR understands this, and our new dash trim kits are designed to elevate that experience even further. We noticed a gap in the market. A lot of aftermarket options were either flimsy plastic or super expensive. We figured we could do better, and give F-150 owners a high-quality, long-lasting option that didn’t break the bank. What makes BEHR’s F-150 dash trim different? It all comes down to material and process. We don't mess around with cheap stuff. BEHR’s F-150 trim kits are crafted using a proprietary blend of Acrylonitrile Butadiene Styrene (ABS) plastic, chosen for its exceptional durability, heat resistance, and overall feel. Forget that thin, easily-scratched plastic you find in some other kits. This stuff is built to withstand years of sun exposure, daily wear and tear, and everything your truck throws at it. But it’s not just the what we use, it’s how we make it. BEHR employs an in-mold decoration (IMD) process, which means the graphics and textures aren't just stuck on top of the plastic. They're actually integrated into the material itself during the molding process. This creates a finish that’s incredibly resistant to fading, scratching, and peeling. Think of it like a tattoo – the color is part of the material, not just printed on the surface. Beyond Durability: Style and Customization Of course, a trim kit isn't just about being tough. It's about looking good too! BEHR’s F-150 dash trim kits are available in a range of stylish finishes to complement any truck's interior. Currently, we’re launching with three distinct options: Carbon Fiber: The classic choice for a sporty, aggressive look. It's a bit of a statement, and really elevates the interior. Brushed Aluminum: A sleek and modern finish that adds a touch of sophistication. This one is super popular with folks who want a clean, refined look. Woodgrain: For those who prefer a more classic, warm aesthetic. We've worked hard to make this look really realistic – not like that fake woodgrain you see in older cars. But we're not stopping there. We’re already working on new finishes and patterns based on customer feedback. We're thinking about things like matte black, and even some unique textured options. We want to give F-150 owners the freedom to truly personalize their ride. Easy Installation, Lasting Impact We know that truck owners are often DIY-ers. That's why BEHR designed these trim kits for easy, hassle-free installation. No special tools or expertise are required. Each kit comes with pre-applied, automotive-grade adhesive backing and detailed instructions. You can typically install a full kit in under an hour. Here's what one early tester had to say: “I was honestly surprised how easy it was to install. I’ve done a few interior upgrades on my truck before, and this was by far the simplest. And the quality is fantastic. It really makes a difference in the overall look and feel of the interior.” More Than Just a Trim Kit – It's a Statement BEHR PROCESS LLC isn’t just selling trim kits; we’re selling an experience. We believe that the inside of your truck should be a reflection of your personality and your lifestyle. Our F-150 dash trim kits are a simple, affordable way to elevate your interior, protect your dashboard, and make a statement. Availability and Pricing BEHR’s F-150 dash trim kits are available now for 2015-2023 Ford F-150 models. Pricing starts at $79.99 for a basic kit, with complete kits (covering the entire dashboard) available for $199.99. You can find more information and purchase a kit at [website address – placeholder]. We also plan to partner with select automotive retailers in the coming months to expand our distribution network. About BEHR PROCESS LLC BEHR PROCESS LLC, located at 17450 COLLEGE PKWY, LIVONIA, MI, 48152-2300, UNITED STATES, is a leading provider of innovative interior components for the automotive industry. We specialize in in-mold decoration (IMD) and other advanced manufacturing processes to deliver high-quality, durable, and stylish components to major automakers and aftermarket customers. Contact us at 847-888-7697 or visit our website at [website address – placeholder] to learn more. We're committed to creating interiors that drivers and passengers will love.