BEHR Process LLC Launches Premium Dash Trim Kits for Ford F-150, Elevating Truck Interiors

Livonia, MI – October 26, 2023 – BEHR Process LLC, a leading innovator in vehicle interior trim solutions, today announced the release of its new line of dash trim kits specifically designed for Ford F-150 trucks. These kits are aimed at F-150 owners who want to add a touch of personalized style and durable sophistication to their truck’s interior. For over three decades, BEHR Process LLC (based in Livonia, Michigan – you can reach them at 847-888-7697) has been a quiet force behind the scenes in the automotive industry. While you might not recognize the name directly, chances are you've felt their work – literally. They’re the experts in creating those really nice, soft-touch surfaces you find in a lot of modern car interiors. They don't make the whole dashboard, but they make the skin of it - the material that makes it look and feel good. They’re a supplier to many major automotive manufacturers, meaning they’ve spent years perfecting how to make surfaces that are both beautiful and built to last. “We’ve always been focused on quality and innovation,” explains a BEHR Process LLC spokesperson. “We're usually working with car companies, helping them develop the interiors you see in new vehicles. But we’ve been hearing from F-150 owners who want to upgrade their existing trucks, and we realized we could bring our expertise directly to them. We wanted to create something that wasn't just a sticker or a temporary fix, but a genuinely high-quality upgrade.” What Makes the BEHR F-150 Dash Trim Different? Forget those flimsy plastic or vinyl covers you often see online. The BEHR Process F-150 dash trim kits are designed with a focus on premium materials and a flawless fit. Here’s what sets them apart: Real Soft-Touch Material: These aren't just plastic pieces. BEHR utilizes the same high-quality, soft-touch thermoplastic polyolefin (TPO) materials they supply to automakers. This means a surface that feels fantastic to the touch, resisting fading, cracking, and wear and tear far better than cheaper alternatives. It's the kind of material that makes your truck’s interior feel more upscale and refined. Precision Fit: BEHR leveraged their in-house engineering expertise and digital scanning technology to create kits that fit each F-150 model year with exceptional accuracy. No more awkward gaps or pieces that don't quite line up! They cover common wear areas, instantly refreshing the look of your dash. Durability Built-In: BEHR’s materials aren’t just soft; they’re tough. They’re designed to withstand the daily abuse of a work truck, the sun beating down on your dashboard, and everything in between. They're UV-resistant, meaning they won’t fade or become brittle over time. Easy Installation: No need to be a professional installer. These kits are designed for a DIY installation, using pre-applied, heavy-duty adhesive. Each kit comes with detailed instructions, making the process straightforward and hassle-free. Most owners can install a kit in under an hour. Multiple Finish Options: BEHR understands that F-150 owners have diverse tastes. The dash trim kits are available in a range of popular finishes, including carbon fiber, brushed aluminum, wood grain, and solid color options to match your truck’s existing interior. They’re constantly working on adding new colors and textures based on customer feedback. Model Year Specific: Crucially, these aren’t “one size fits all” kits. BEHR has developed trim kits specifically tailored to different F-150 model years, ensuring a perfect fit every time. They currently support models from 2015 to 2023, with plans to expand coverage to older and newer models in the future. Beyond Aesthetics: Why Upgrade Your Dash? While the visual upgrade is obvious, there are practical benefits to protecting your F-150’s dash with a BEHR trim kit. “Think about it,” says the spokesperson. “Your dashboard takes a beating every day. Sunlight, temperature swings, constant touching…it all takes a toll. These kits not only enhance the look of your interior but also help protect the underlying plastic from damage, extending its lifespan.” A cracked or faded dash can significantly detract from your truck’s resale value. A well-maintained interior can make a big difference when it comes time to sell or trade-in. Availability and Pricing The BEHR Process LLC F-150 dash trim kits are available now for purchase directly from the company’s website ([website address would go here]) and through select automotive retailers. Pricing varies depending on the model year and finish chosen, but kits typically range from $99 to $199. BEHR also offers a satisfaction guarantee, so you can be confident in your purchase. About BEHR Process LLC BEHR Process LLC is a leading provider of innovative interior trim solutions to the automotive industry. For over three decades, the company has been committed to delivering high-quality materials and exceptional engineering expertise. Based in Livonia, Michigan, BEHR serves a diverse range of automotive manufacturers and is now expanding its reach to directly serve vehicle owners through its aftermarket product line. You can learn more about BEHR Process LLC and its products by visiting [website address would go here] or contacting them directly at 847-888-7697. They’re committed to bringing the same level of quality and innovation to the aftermarket as they do to the factories they supply.