
PRK Holdings Brings Zojirushi Gourmet to US Consumers, Elevating the Home Cooking Experience
Jericho, NY – October 26, 2023 – PRK Holdings I LLC, a US-based importer and distributor, is excited to announce its partnership with Zojirushi to bring the acclaimed Gourmet series of stainless steel rice cookers and food warmers to a wider American audience. Based in Jericho, New York, PRK Holdings is focused on delivering high-quality, innovative kitchen appliances that enhance everyday life, and the Zojirushi Gourmet line perfectly embodies that mission. “We're really thrilled to be working with Zojirushi,” says a representative from PRK Holdings. “They’ve been making top-notch stuff for decades, and we believe American cooks are going to love the difference these cookers make.” What's the Big Deal with Zojirushi Gourmet? Let’s be honest, a rice cooker might sound simple. But the Zojirushi Gourmet isn’t just about cooking rice. It’s about cooking perfect rice, and a whole lot more. For years, Zojirushi has been the go-to brand for serious rice lovers in Asia, and now PRK Holdings is making it easier for folks in the US to experience that same quality. So, what sets it apart? It's all about the technology. The Gourmet series uses a unique "fuzzy logic" system. What does that mean? Basically, the cooker "thinks" about what it's doing. It constantly monitors temperature and adjusts cooking time and power to deliver consistently amazing results. It’s not just timing the rice, it's understanding the rice. But it's not just about rice. The Gourmet series isn't a one-trick pony. You can use it to cook everything from slow-cooked stews and perfectly steamed vegetables to fluffy cakes and even yogurt! It's a seriously versatile appliance. More Than Just a Cooker: A Kitchen Workhorse PRK Holdings is focusing on bringing several models of the Zojirushi Gourmet series to the US market. These aren’t your grandma’s basic rice cookers. We’re talking about sleek, stainless steel designs packed with features. Umami Mode: This mode is a game-changer for rice. It gently heats the rice after cooking, allowing it to absorb more moisture and develop a deeper, richer flavor. Think restaurant-quality rice, right in your kitchen. Brown Rice Perfection: Getting brown rice right can be tricky. It often comes out tough or undercooked. The Zojirushi Gourmet takes the guesswork out of it, delivering perfectly fluffy brown rice every time. Multi-Cook Function: This is where the versatility really shines. You can use the Multi-Cook function to steam, sauté, slow cook, make yogurt, and even bake cakes. Seriously! Keep Warm Function: No more dried-out rice! The Gourmet’s Keep Warm function maintains the perfect temperature for hours, so you can enjoy fluffy rice whenever you’re ready. Easy to Clean: Nobody wants to spend hours scrubbing a rice cooker. The Zojirushi Gourmet features a non-stick inner pot and a removable steam vent for easy cleaning. Why PRK Holdings Believes in Zojirushi “We did a lot of research before partnering with Zojirushi,” says the PRK Holdings representative. “And we were blown away by the quality and the technology. It's a brand that's committed to innovation and to making life easier for cooks. That really aligns with our values.” PRK Holdings isn't just importing a product; they're bringing a solution to a common kitchen challenge: consistently perfect results. They believe that everyone deserves to enjoy delicious, perfectly cooked rice and home-cooked meals, and the Zojirushi Gourmet makes that possible. What’s Next for PRK Holdings and Zojirushi? PRK Holdings is currently rolling out the Zojirushi Gourmet series to retailers across the US. They’re also focusing on building awareness of the brand and educating consumers about the benefits of using a high-quality rice cooker and multi-cooker. “We’re really excited about the future,” says the PRK Holdings representative. “We think the Zojirushi Gourmet is going to become a staple in American kitchens, and we’re proud to be a part of that.” About PRK Holdings I LLC: PRK Holdings I LLC, located at 500 North Broadway, Suite 201, Jericho, NY, 11753, is a US-based importer and distributor specializing in high-quality kitchen appliances. The company is committed to bringing innovative and reliable products to American consumers. For more information, please contact PRK Holdings at 505-797-9692. Key features of the Zojirushi Gourmet series available through PRK Holdings: Multiple Cooking Modes (White Rice, Brown Rice, Quick Rice, etc.) Fuzzy Logic Technology for optimal cooking Stainless Steel Construction for durability and style Non-Stick Inner Pot for easy cleaning Large Capacity options available Keep Warm Function Timer and Delay Start Options Versatile Multi-Cook function for various recipes.