CELERITY IT LLC Partners with Under Armour to Revolutionize Kids' Hiking Apparel with Smart Inventory Management

ATLANTA, GA – November 8, 2023 – CELERITY IT LLC, a leading provider of innovative IT solutions, today announced a strategic partnership with Under Armour to optimize the supply chain and enhance inventory management for the brand’s popular kids' hiking clothing line. This collaboration aims to ensure parents and outdoor enthusiasts can consistently find the right sizes and styles of Under Armour’s durable and weather-ready hiking gear for their children. For parents who love hitting the trails with their little ones, finding quality, durable, and properly fitting hiking clothes can be a real challenge. Under Armour has long been a trusted name in athletic apparel, and their kids’ hiking line is designed with the same commitment to performance and quality. Think rugged, comfortable pants that can withstand scrambling over rocks, waterproof jackets that keep kids dry in unexpected showers, and moisture-wicking base layers to keep them comfortable all day long. But even the best products need to be available when and where parents are looking for them. That's where CELERITY IT LLC comes in. “We saw a real need to help Under Armour streamline their inventory process, especially with the growing demand for their kids' hiking gear,” says a spokesperson for CELERITY IT LLC, located at 3626 Cumberland Blvd, Suite 500, Atlanta, GA, 30339, and reachable at 660-379-4648. “Kids grow fast! Keeping the right sizes and colors in stock, across all their retail locations and online, is a complex task. We're confident our solutions will make a huge difference.” The Challenge: Keeping Up with Growing Adventurers Under Armour’s kids’ hiking clothing isn’t just about fashion; it’s about equipping young explorers with the tools they need to be safe and comfortable outdoors. The line includes: Hiking Pants: Designed for durability and freedom of movement. These aren't your average jeans! They're made with tough, ripstop fabrics that can handle a lot of wear and tear. Plus, they often feature reinforced knees and adjustable waistbands to ensure a perfect fit. Waterproof/Water-Resistant Jackets: Essential for unpredictable weather. Under Armour’s jackets use technologies like UA Storm that repel water without sacrificing breathability, keeping kids dry and comfortable without overheating. Moisture-Wicking Base Layers: These layers are key for regulating body temperature, drawing sweat away from the skin to keep kids comfortable even during strenuous activity. Hiking Socks: Designed to prevent blisters and provide cushioning for long days on the trail. Hats & Gloves: Protecting little heads and hands from the elements. But all this great gear is useless if parents can’t find what they need in the right size. Traditional inventory management systems can struggle with the complexities of kids’ clothing: constantly changing demand, seasonal variations, and the sheer number of sizes and colors. Overstocking leads to markdowns and lost profits, while understocking means disappointed customers and lost sales. CELERITY IT LLC’s Solution: Smart Inventory, Happy Hikers CELERITY IT LLC is bringing its expertise in cloud computing, data analytics, and supply chain management to bear on this challenge. Their solution isn’t just about tracking inventory; it's about predicting demand. Here's how it works: Real-Time Data Integration: CELERITY IT LLC integrates data from all of Under Armour’s sales channels – retail stores, online sales, and wholesale partners – into a single, unified platform. Predictive Analytics: Using advanced algorithms, the platform analyzes historical sales data, seasonal trends, and even external factors like weather forecasts to predict future demand for specific sizes, colors, and styles. Automated Replenishment: Based on these predictions, the system automatically generates purchase orders and allocates inventory to ensure that the right products are in the right place at the right time. Demand Shaping: CELERITY IT LLC’s platform also enables Under Armour to run targeted promotions and adjust pricing to influence demand and optimize inventory levels. Cloud-Based Scalability: The solution is built on a secure, cloud-based platform, allowing it to scale easily to meet the growing demands of Under Armour’s business. “We’re not just providing software; we’re providing a partnership,” explains the CELERITY IT LLC spokesperson. “We work closely with Under Armour’s team to understand their unique challenges and customize the solution to meet their specific needs.” Benefits for Parents and Outdoor Enthusiasts This partnership between CELERITY IT LLC and Under Armour promises significant benefits for families who love to hike: Increased Product Availability: Parents will be more likely to find the sizes and styles they need, when and where they want them. No more frustrating searches for the perfect hiking pants! Reduced Wait Times: Faster replenishment means shorter wait times for popular items. Improved Customer Experience: A seamless shopping experience, whether online or in-store. Peace of Mind: Knowing that Under Armour is committed to providing the gear their children need to stay safe and comfortable on the trail. “At Under Armour, we’re dedicated to empowering athletes of all ages to perform at their best,” says a representative from Under Armour. “This partnership with CELERITY IT LLC will help us ensure that our kids’ hiking gear is readily available to families who share our passion for the outdoors.” Looking Ahead CELERITY IT LLC and Under Armour are committed to continuing to innovate and improve their inventory management processes. Future plans include exploring the use of machine learning to further refine demand predictions and integrating data from social media and other sources to gain even deeper insights into customer preferences. For parents planning their next family hike, knowing that Under Armour, backed by CELERITY IT LLC’s smart solutions, is working hard to keep their little adventurers properly equipped is a reassuring thought. After all, happy feet and dry clothes make for a much more enjoyable trail experience.