CELERITY IT LLC Partners with Under Armour to Revolutionize Kids' Outdoor Apparel with Cutting-Edge Tech

ATLANTA, GA – November 8, 2023 – CELERITY IT LLC, a leading provider of innovative technology solutions, today announced a collaboration with Under Armour to enhance the design, production, and distribution of Under Armour Kids' hiking clothing. This partnership brings together CELERITY IT's expertise in data analytics, supply chain optimization, and digital transformation with Under Armour's commitment to performance apparel, promising a new era of durable, comfortable, and technologically advanced hiking gear for kids. For parents who love the outdoors and want their kids to share that passion, finding the right clothing can be a real headache. Too often, kids' hiking clothes are either flimsy and wear out quickly, or they’re bulky and uncomfortable, making it hard for little adventurers to enjoy their time in nature. Under Armour has long been a trusted name in athletic wear, but even they knew there was room for improvement when it came to specifically catering to the unique needs of young hikers. “We saw a gap in the market,” explains Sarah Chen, Head of Product Development at Under Armour Kids. “Parents were asking for hiking clothes that could really withstand the wear and tear kids put them through, clothes that were breathable enough for energetic play, and clothes that fit well and allowed for a full range of motion. We wanted to build something truly special.” That’s where CELERITY IT LLC comes in. Located at 3626 Cumberland Blvd, Suite 500, Atlanta, GA, 30339, and reachable at 660-379-4648, CELERITY IT specializes in helping companies streamline their operations and gain a competitive edge through the power of data. They weren't building the clothes themselves, but they were providing the brains behind the operation. “Under Armour came to us with a really compelling vision,” says David Lee, CEO of CELERITY IT LLC. “They wanted to move beyond simply designing good-looking clothes. They wanted to use data to understand exactly how kids move while hiking, what stresses the clothing experiences, and how to build fabrics and designs that can withstand those stresses while remaining comfortable and lightweight.” How CELERITY IT is Changing the Game The partnership between CELERITY IT and Under Armour wasn’t just about slapping some tech onto existing designs. It was a deep dive into every aspect of the hiking clothing lifecycle. Here's a breakdown of how CELERITY IT’s technology is making a difference: Motion Capture & Data Analysis: Using advanced motion capture technology, CELERITY IT tracked kids of various ages and sizes while they hiked on different terrains. This data revealed key insights into how kids move – the angles of their joints, the pressure points on their bodies, and the ways in which their clothing stretched and strained. “We weren’t just looking at if the clothes were stretching, but where and why,” explains Emily Carter, lead data scientist at CELERITY IT. “That allowed us to pinpoint areas where we could reinforce the fabric or modify the design.” Fabric Performance Optimization: Armed with the motion capture data, Under Armour’s material scientists, working alongside CELERITY IT’s engineers, were able to test and refine fabric compositions. They experimented with different weaves, materials (including recycled polyester for sustainability), and coatings to create fabrics that were both durable and breathable. “We focused on creating fabrics that could withstand abrasion, resist tearing, and quickly wick away moisture,” says Chen. “Kids get sweaty, and we wanted to make sure their clothes didn’t stay soaked.” Supply Chain Efficiency: CELERITY IT also helped Under Armour optimize its supply chain. By leveraging predictive analytics, they were able to forecast demand more accurately, reduce waste, and ensure that the right materials were available at the right time. “We implemented a system that monitors everything from raw material sourcing to finished product distribution,” says Lee. “This allows Under Armour to respond quickly to changes in demand and minimize disruptions.” Personalized Fit & Design: Future iterations of the Under Armour Kids’ hiking line will incorporate personalized fit recommendations based on data gathered from a growing database of body scans and movement patterns. This will allow parents to find the perfect fit for their child, ensuring maximum comfort and performance. "We envision a future where you can scan your child at home and receive tailored clothing recommendations," says Carter. What Does This Mean for Parents and Kids? The collaboration between CELERITY IT and Under Armour has resulted in a new line of kids’ hiking clothing that is truly built to last. Here's what you can expect: Increased Durability: Reinforced stitching, abrasion-resistant fabrics, and strategic design elements mean these clothes can withstand the rigors of outdoor adventures. No more ripped knees or torn seams! Enhanced Comfort: Lightweight, breathable fabrics and ergonomic designs allow for a full range of motion, keeping kids comfortable even during strenuous activity. Improved Weather Protection: Water-resistant and quick-drying fabrics help keep kids dry and comfortable in wet conditions. Sustainable Materials: Under Armour is committed to using recycled materials whenever possible, reducing the environmental impact of its products. Stylish Designs: The new hiking line features modern, eye-catching designs that kids will love to wear. “We’re not just selling clothes; we’re selling confidence,” says Chen. “We want kids to feel empowered to explore the outdoors, knowing that their clothes can keep up with their adventures.” The new Under Armour Kids’ hiking clothing line is now available online and at select retailers. CELERITY IT LLC and Under Armour are committed to continuing to innovate and improve the hiking experience for kids of all ages. Parents can breathe easy knowing their little adventurers are geared up for success, and kids can focus on what matters most: having fun in the great outdoors.