BEHR Process LLC Revamps Ford F-150 Interiors with Innovative Dash Trim Kits

LIVONIA, MI – October 26, 2023 – BEHR PROCESS LLC, a leading innovator in automotive interior trim solutions, is rolling out a brand new line of dash trim kits specifically designed for the Ford F-150. Located right here in Livonia, Michigan (17450 COLLEGE PKWY, 48152-2300, and reachable at 847-888-7697), BEHR has been quietly working behind the scenes for years, becoming a go-to supplier for major automakers. Now, they’re bringing that same OE-quality craftsmanship directly to F-150 owners and customization shops. Let’s be real, the F-150 is a workhorse. It’s built tough, gets the job done, and looks good doing it. But after years of sun, dust, and everyday use, that interior can start to show its age. Scratches, fading, and just general wear and tear are inevitable. That’s where BEHR's new F-150 dash trim kits come in. What's the Big Deal? These aren’t just stickers or flimsy covers. BEHR Process is known for how they make things, not just what they make. They're a process-focused company, meaning they’ve perfected the techniques and materials used to create trim that looks, feels, and lasts. Think factory-level quality, but for upgrades and restoration. “We’ve been deeply involved in designing and manufacturing interior components for decades,” explains a BEHR spokesperson. “We’ve seen what works and what doesn’t. With these F-150 kits, we wanted to deliver something that felt genuinely premium, something that would transform the look and feel of the truck's cabin without a ton of hassle.” What’s Included? The BEHR F-150 dash trim kits are designed to cover key areas of the dashboard – essentially anything that’s prone to getting scratched, faded, or looking worn. Depending on the kit you choose, coverage can include: Center Console Trim: The heart of the F-150's interior. These pieces replace or cover the existing plastic, adding a touch of sophistication. Radio/Infotainment Surround: A common spot for scratches and fingerprints. Air Vent Surrounds: Small details make a big difference. Instrument Cluster Surround: Brightens up the driver’s view and adds a sleek look. Door Handle/Switch Surrounds: Adds cohesiveness to the whole interior. Materials and Finishes: Something for Everyone BEHR isn’t offering just one option. They understand that F-150 owners have different tastes. That's why they've launched the trim kits in a range of materials and finishes: Wood Grain: Classic, warm, and sophisticated. Available in several shades, from dark walnut to lighter cherry wood. Carbon Fiber: Aggressive, modern, and sporty. Adds a high-tech feel to the cabin. BEHR’s carbon fiber isn’t just a printed pattern, they use a genuine carbon fiber layer for a more realistic look and feel. Brushed Aluminum: Sleek, clean, and minimalist. Adds a touch of understated elegance. Piano Black: Bold, dramatic, and modern. Creates a striking contrast. Custom Color Matching: Need a specific shade to match your F-150’s exterior or other interior elements? BEHR can do custom color matching for larger orders. Installation: DIY-Friendly BEHR knows not everyone wants to spend a fortune on professional installation. They've designed these trim kits to be relatively easy to install, even for those with limited DIY experience. “We’ve focused on a pre-cut, peel-and-stick design,” says the spokesperson. “Each piece is precisely cut to fit the specific F-150 model year. You simply clean the surface, peel off the backing, and carefully apply the trim. We include detailed instructions and online video tutorials to walk you through the process.” They recommend using a plastic trim tool (often included in the kit) to ensure a snug fit and avoid damaging the existing dashboard. Why Choose BEHR? So, with so many aftermarket trim options available, why should F-150 owners choose BEHR? OE-Quality Materials: BEHR isn't cutting corners. They use premium materials that are durable, fade-resistant, and built to last. Precise Fit: No more awkwardly sized pieces or gaps. BEHR's trim kits are designed for a perfect fit. Wide Range of Finishes: Find the perfect look to complement your F-150’s style. Easy Installation: Save money on professional installation and get the job done yourself. Made in the USA: BEHR is proud to manufacture its products right here in the USA, supporting American jobs. Process Driven: BEHR doesn't just sell a product, they deliver a consistently high-quality experience through optimized manufacturing and rigorous quality control. Who are BEHR Process LLC? BEHR Process LLC is more than just a supplier of automotive trim. They’re a full-service design and manufacturing company with decades of experience working with major automakers. They specialize in in-mold decoration (IMD), in-mold assembly (IMA), and other advanced manufacturing techniques. While they often work behind the scenes, they’re the folks responsible for many of the high-quality interior components you see in today’s vehicles. “We’re excited to bring our expertise directly to F-150 owners,” says the spokesperson. “We believe these trim kits will not only enhance the look of their trucks but also protect the interior and add value for years to come.” Where to Buy The BEHR F-150 dash trim kits are available now through BEHR’s website ([website address would go here]), as well as select automotive customization shops and online retailers. Contact Information: BEHR PROCESS LLC 17450 COLLEGE PKWY LIVONIA, MI, 48152-2300, UNITED STATES 847-888-7697 [Email Address/Website Address would go here]